Content Marketing By Facebook

8/28/2014 12:24:00 am Mellisa 0 Comments

In this post I want to talk about one of the ways you can give your content a light push in the right direction and get more people looking at it, I am talking about Facebook advertising.

I wou't go into too much detail description about the basics of facebook advertising; bcz for it there are alots of resources & posts. Instead of it, I would like to bent straight into the methods where you can use to promote your content on the Facebook. One of the very good and best advantages of facebook is that you can targeting your audience. In my view in this area facebook is better then Google(Google also provide target Marketing in Adwords but not in free level). Facebook have too many options when it comes to local target marketing.

You can go much deeper then Google. 

Here you can define your own audiences on Facebook & advertised between them directly. There are 2 ways that you can do this. 

1. Custom Audiences
2. Lookalike Audiences

Now I am going to explain about it one by one but before it you should have to understand about them. You know these methods allow you to push you content in to a wider audience but in a targeted way.

These methods allow you to push your content to a wider audience, but in a very targeted way. Yes, you are paying to advertise your content, which may feel a bit strange. However, it can be a great way of supporting your outreach and PR efforts.

Now i explore it one by one. 

1 ) Custom audiences

                               In facebook you can use a feature called custom audiences to define exactly where you'd like to advertised your content.

Why it is Useful for Content Promotion.

As whenever you write some thing and getting alots of traffic on that content is good, but random visitors is not, you should know your targeted Visitors. So that you can focus your on the particular audience, they are already engaged in it. Not like a Scatter-gun approach Where you just try and get as many eyes on a piece of content as possible - regardless of how targeted they are. 

Facebook gives you a number of ways to define your Custom Audience but Not Google.

Now i would like to define it in detail about describe you what it can do.

a) Data file Costume Audience

   This option allows you to Upload a CSV file with detail instruction of the Audience which you want to target. These are some information you will have to put into the CSV. 

Such As 

• Email address
• Facebook User ID
• Phone number
• Mobile advertiser ID (such as Android or Apple user ID)

Once when you uploaded the file, it will take about 1 hr. to process and find the matches from its users. Min. 100 User record facebook recommended. Otherwise the audience is likely to be too small to have any kind of impact or reach. after processing, you'll see that the audience you've just created will be available to advertise to when you create a new ad:

From here, you can just create an ad as normal but it will be targeted just at this list of people.

Why this is Useful for Content Promotion

While creting this method you are targeting audience in a very, very targeted way. Again, it's not a scatter-gun approach of just trying to target as many people as possible. Instead, you're targeting people who look very similar to your existing audience.

Now 

2) ow to create a lookalike audience

Facebook makes it really easy, Just go to Facebook Ads and click on the following:

You can choose the source of your lookalike audience which, as you can see, can be either:

• An existing custom audience
• A conversion tracking pixel
• A Facebook page

I'll go into detail on these shortly and give some examples of what you can do here.

Now, you need to select country for targeting audience. Currently Facebook allow 1 country at a time. So if you wanted to create lookalike audiences across lots of countries you will have to create a lookalike list of each country. The final option is to tell Facebook what balance you want between a new audience that is similar to your existing audience vs. the reach of the new audience. Once you've created your audience, it will be available to you in the drop-down menu when you create a new ad:

Now after Creating Lookalike audiences & Custom audiences. 

You need to Setup Conversion tracking code in your content. So that you can track your content. So for this the first step is to place a Facebook conversion pixel on your piece of content. You can do this by following these steps.

Then Click on 

You will then see something like this:

Once you've done this, Facebook will start tracking the pixel and you'll see a new row in your conversion tracking report:

Click on create pixel:

Now you have some options to select:

Next, Facebook will give you some tracking code which you need to paste it into the <head> section of your page.Once you've done this, Facebook will start tracking the pixel and you'll see a new row in your conversion tracking report:

It will take a bit of time for data to start coming in, but when it does and you've reach a good amount of views, you can create a lookalike audience by clicking on:

That's it! You can then select this new lookalike audience when you create an ad and push adverts for your content towards people who share the same attributes of people already viewing your content.