Now, Today through this blog i would like to inform you guys that
"What Local SEO is and how you can benefit from it". In today's era there are alots of misconception between various SEO guys that what is the main difference between Local Search Engine Optimization (SEO) and General SEO. Every one think that local SEO is not benefit for Us which is really not true. When we target our SEO Campaign locally then it is for Long Term marketing Campaign while SEO are unique marketing Goal and both have different marketing beast.
Now today's blog, I'd like to help those who want to start there own Local SEO Campaign.
Now Let's Review Some up to date local Search Facts.
Let’s crunch the numbers first. Below is a tidbit of recent data from comScore.
Seventy-nine percent (79%) of smartphone owners and eighty-one percent (81%) of tablet owners use their device to search locally. Smartphone and tablet based local searchers do NOT want to be overwhelmed with content. Searches on Portal, IYP, and Local Sites have a similar chance of ending in a purchase.
Size of business is not an excuse for lack of online presence – searchers looking for independent businesses have high expectations of finding a business website.
Let's Firstly We discuss which type of Business will benefit from Local SEO.
There are alots of business which is mainly focus on local customer such as online flower shop, services company such as laptop maintenance, system maintenance etc. Such type of business have not there own physical location but they provide there services to its local customer as home service. Before Start it you have to Ask yourself this question regarding the search query that does your website deserve to be positioned on Google first Page for the whole world to see ? is due to general optimization you will get benefit or not? have your business get benefit from the local SEO. ?
Then before starting SEO optimization you should know all these things. Now these are the Steps of Local SEO Optimization.
Step #1
Research and Keywords
So this is the first step that your website should contain relevent content for the localized search queries. Now select some keywords on which you want to focus. One thing always remember that it is very tough task to select the keywords which is relevent, So don't be hurry just find out the relevant keywords with competitor. You can use different types of Keyword research tools such as
Moz,
Google keywords etc.
If you are a technical guy then you are very well know about it that Google start rank your site based on synonyms and releted terms. When Once you’ve figured out which search terms your local business should be listed for in Google you need to start optimizing your website with rich, high quality, well optimized, long-form content.
Make sure to include:
- The name of your company and or business (Name)
- The physical address where your business is located (Address)
- Your businesses primary phone number (Phone Number)
- Embedded a geo-sitemap on your site, so search engines can easily access it
Step #2
Local Citations and Backlinks
While we are talking about Local SEO then Local Citations are the equivalent of backlinks. If you want to rank your website on Google page 1 then Local Citations is absolutely must with out you can not achive your target. When you are performing Local SEO then high authority website link is important after update of Google Penguin Update.
Now We Discuss What is a Local Citation?
A local Citation is your Name, Address and Phone Number (NAP) listed in a local business directory, online. Something to keep in mind, your “NAP” must be the exact same, every time that you post it online or within a local business directory. Create As Much as possible to build a local Business Directory Link where you are focusing.
What is Local Link Building?
+Matt Green wrote a great post on Local Link Building, one I highly recommend that you take a look at. He’s pretty much covered everything about Local link building that needs to be covered and I’m not a huge fan of rehashed content, so I’ll leave it up for you to take advantage of what has been written by Matt . (I’m planning on digging into this topic at a later date, showing you how you can implement the Ahrefs link tools to master your local link building.)
Step #3
Google Plus for Local Optimization.
Google Plus has about 53 million active user and that's the way it is number one local business listing directory with verification method for your business. As you should no that there are alots of local businesses which don't have a website they only have local listing page for the online presence. Google Local is a very best platform for local businesses and a great way for local business to build local leads. There are a lots of feature of Google Local which i will discuss about it later.
Getting Start :
Click here and follow all the instruction provided by Google -
https://support.google.com/business/?hl=en&rd=1#topic=4539639
To promote your business you can optimized your Google Local business Page just like your Website. When you will optimized your page then you will find that your local business page will be ranked in Google's Local results. This will provide you twice the chance of being business found and driving traffic into the doors of your local business.
These are some of the feature of Using Google Plus Local
- Google Local allows your customers to write reviews about your products and or services online.
- Google Local allows for more direct and personal relationships.
- Google Local allows for you to post photos of your business, etc.
- Google Local allows for you to share videos and use Google Plus Hangouts to see and speak directly with your customers.
Google Plus provides you Google Authorship benefits and allows for you to have your image shown in SERPs. This isn't even the beginning of the benefits that Google Plus Local offers you and your business. This is just the beginning.
Step #4
Last but not the least. : SEO
Really SEO is a very unvaried & very time consuming marketing process. For this process every client as well as every SEO guy needs four most required thing.Dedication. Consistency. Motivation. Perseverance. These four things will come after expending alots of time and dedication on your work.
Time means everything.
SEO success doesn't come over night and doesn't happen, in just a couple of months. This is where many business owners give up and start using what we in the Search community refer to as Blackhat SEO techniques. Those Company who can not manage their own SEO or Local SEO Projects. They can tend to hire a SEO Company to manage their Local SEO. But one thing you should know about it that whom you are hiring should have a lots of Success and Knows exactly what they are doing. because if some person have not clear mind about Blackhat SEO then it will not effective for you.
In Conclusion
I hope this Local SEO guide will help you to get start your Local SEO Optimization or SEO Optimization. Still if you have any question they you can comments on the below section or you can
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@kumarvivekyours