Showing posts with label B2B Marketing. Show all posts

Is Technology Impacting Your Email Conversion Rate?


Here we go with the Infograph.

SEO is top 5 Skills in 2014

LinkedIn research team recently published top 25 hottest skills of 2014, These skills has been determined after analyzing the data over 330 million LinkedIn members skills list which is most in demand.
One of the Good News for Us is that Our SEO Industry comes in top 5 Skills, after Marketing, programming, and other web-related skills also made up much of the top 25.

 Here is the full list of top 25 Hottest Skills in 2014. 
  1. Statistical Analysis and Data Mining
  2. Middleware and Integration Software
  3. Storage Systems and Management
  4. Network and Information Security
  5. SEO/SEM Marketing
  6. Business Intelligence
  7. Mobile Development
  8. Web Architecture and Development Framework
  9. Algorithm Design
  10. Perl/Python/Ruby
  11. Data Engineering and Data Warehousing
  12. Marketing Campaign Management
  13. Mac, Linux and Unix Systems
  14. User Interface Design
  15. Recruiting
  16. Digital and Online Marketing
  17. Computer Graphics and Animation
  18. Economics
  19. Java Development
  20. Channel Marketing
  21. SAP ERP Systems
  22. Integrated Circuit (IC) Design
  23. Shell Scripting Languages
  24. Game Development
  25. Virtualization

One of the interesting things we should noted down that LinkedIn released a similar list in last year and social media marketing and mobile development in the top 1 and 2 positions. Now social media marketing is nowhere to be found, and mobile development fell to number 7. 

Conclusion :

“Marketing is back in vogue. Interestingly, another quite popular profession on the list is marketing. The focus this year was on SEO/SEM specialists, campaign managers and digital marketers – it sounds like companies are focusing on improving the performance of their efforts and focusing on digital innovation.”
Courtesy : NDTV , LinkedIn 

Now you can changed your YouTube URL?

Google's YouTube announced from 27 November that now you can changed the YouTube Video's URL really. Before it you have option to customized Channels in YouTube but now you can easily customized your video URL and populate your brand from it all these things occur without creating new account, YouTube authority states this week that they will be send out emails and notifications to qualifying users they have opportunity to claim a new Custom URL.


YouTube will suggest some potential URLs for you to choose based on your Channel's description, Google identify and websites associated with your YouTube account. Once you pick your new URL then all your subscribers will automatically redirect from old URL to New. But there is a restriction on it once you changed the URL then you won't be able to changed it again so be careful about it.

Here's is how this process works.  
  • Firstly you will have to meet YouTube's eligibility requirements, which are as follows:
  • 500 or more subscribers
  • Channels is at least 30 days old
  • Channel has uploaded a photo for the channel icon
  • Channel has uploaded channel art
Your account may also qualify for custom URL after linking and
verifying your website with YouTube Channel. Take a look for 
Verifying your account click on this link :  YouTube Verify Process


If you get a notification about the Custom URL by the YouTube then after you can set your own URL. Here is the Step how you can create Custom URL.


  • Sign in to YouTube and navigate to the Creator Studio.
  • Look for your "Get a new custom URL" notification and click in the included link
  • You'll be redirected to claim a custom URL.
  • You'll see the custom URL(s) you've been approved for. These cannot be changed. You may also need to add a few letters or numbers to make the URL unique to you.
  • Click the box next to "I agree to the Terms of Service" then click Change URL in the bottom left corner. 
This URL will be linked to both your YouTube channel and your Google+ identity. Once your URL has been approved, you cannot request to change it. When you’re certain, click Confirm choice.
After that you should be all set to reap the benefits of your new URL.

The Charming Way Google Is Recruiting New Talent

Hey Greetings. If you are a Coder and would like to work for Google, here is a chance to work for theme. You don't need to going to them they will Come to you. Using none other than its own search engine, This is the New technique of Google they inviting Coders to take a test to prove that they have skills to work for Google.

This is the Invitation link to this page where you have to give a test http://www.google.com/foobar/. If some chosen few attempt to visit this page they will hit a dead end. "Been here before?" the Site will ask and again they will have to fill a log in with a Google account.

Here is a Screen Shot

If you will click on 'Search on' it just brings you back to the Google Search home page. Google appears to be on a push to hire new coders, as another user on the Hacker News thread commented saying: "I got asked to interview for Google due to Python code on Git-hub, others I know have had similar invitations to interview as a result of Python experience."


While this is fascinating in and of itself, it also sheds new light on Google search. It shows that the company can, and apparently will, monitor your search activity to serve its own purposes. Makes you wonder what else they might be tracking.

Self-Made Billionaire Serial Entrepreneurs

Most of the Great entrepreneurs focus on single Idea and Pursue Many? Take a quick look at these billionaire entrepreneurs.

Self-Made Billionaire Serial Entrepreneurs


Entrepreneur Net Worth 2013 Twitter
Richard Branson $4.6 B @richardbranson‎
Mark Cuban $2.4 B @mcuban‎
Sheldon Adelson $26.5 B
Eric Lefkovsky $1.1 B @lefkofsky
Elon Musk $2.7 B @elonmusk

How twitter helps to promote your Business ?

Any person who want to understand about Search Engine Marketing (SEMs) online, Here I am producing a report provided by Leadtail's about Social Media Insights : 

 How Social Marketing Engaged on Twitter ? 

 The Report is based on data collected from over 500 North American Search Marketers, The Report includes data about:
  • Popular hashtags used by SEMs
  • Which apps and platforms drive Twitter sharing among SEMs
  • Popular sources of shared content
  • Most retweeted and mentioned publishers and individuals 

This information is really a valuable information who involved in Search Engine Marketing Industry. 


Most Shared Sources


There are many SEO bloggers who's content is really share-able like "Neil Patel","Razvan Gavrilas","Stoney G deGeyter","Adam Torkildson" many blog such as Search Engine Journal, Search Engine Watch, Marketing Land, and Mashable.Only 29% of SEMs Shared content from Main Stream Media Content Such As The New York Times, The Wall Street Journal, Forbes and Inc.com.
In term of Social Search most of the SMEs like to shared content from youtube, vimeo, facebook, linkedIn but content should be unique, relevant as well as noticeable.

Most Retweeted Publishers

This data provides insight into which publishers and vendors are doing the best job of reaching SEMs through providing authoritative and compelling industry-related content. The most re-tweeted publishers were:

@sengineland
@ppchero
@BingAds
@mashable
@Marketingland
@adwords
@unbounce
@sewatch
@KISSmetrics
@sejournal

Top People Mentioned by Search Marketers

Looking at which users are mentioned most by search marketers gives us insight into the most influential individuals in the industry; those who inspire and inform search marketers. The top people mentioned were:
@larrykim
@Matt_Umbro
@bgtheory
@Mel66
@rustybrick
@jmgagnon
@LukeAlley
@John_A_Lee
@GinnyMarvin
@randfish

What Apps and Platforms are SEMs Using?

This report show you how twitter play a very good role between SMEs.SMEs are still showing a preference for desktop tools.

Final Thoughts

This report points out the data insight into daily conversations of SEMs. This data lays the groundwork for making informed decision. like

  • Which influencer's to follow and connect with
  • Which social platforms worth focusing on in order to reach or compete with SEMs
  • Which publications you should be contributing to or aiming your PR efforts at
  • Which industry-specific topics and themes your content should be covering
now I want to Know that is this data is important to you ? 
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