Showing posts with label B2C Marketing. Show all posts

SEO is top 5 Skills in 2014

LinkedIn research team recently published top 25 hottest skills of 2014, These skills has been determined after analyzing the data over 330 million LinkedIn members skills list which is most in demand.
One of the Good News for Us is that Our SEO Industry comes in top 5 Skills, after Marketing, programming, and other web-related skills also made up much of the top 25.

 Here is the full list of top 25 Hottest Skills in 2014. 
  1. Statistical Analysis and Data Mining
  2. Middleware and Integration Software
  3. Storage Systems and Management
  4. Network and Information Security
  5. SEO/SEM Marketing
  6. Business Intelligence
  7. Mobile Development
  8. Web Architecture and Development Framework
  9. Algorithm Design
  10. Perl/Python/Ruby
  11. Data Engineering and Data Warehousing
  12. Marketing Campaign Management
  13. Mac, Linux and Unix Systems
  14. User Interface Design
  15. Recruiting
  16. Digital and Online Marketing
  17. Computer Graphics and Animation
  18. Economics
  19. Java Development
  20. Channel Marketing
  21. SAP ERP Systems
  22. Integrated Circuit (IC) Design
  23. Shell Scripting Languages
  24. Game Development
  25. Virtualization

One of the interesting things we should noted down that LinkedIn released a similar list in last year and social media marketing and mobile development in the top 1 and 2 positions. Now social media marketing is nowhere to be found, and mobile development fell to number 7. 

Conclusion :

“Marketing is back in vogue. Interestingly, another quite popular profession on the list is marketing. The focus this year was on SEO/SEM specialists, campaign managers and digital marketers – it sounds like companies are focusing on improving the performance of their efforts and focusing on digital innovation.”
Courtesy : NDTV , LinkedIn 

How twitter helps to promote your Business ?

Any person who want to understand about Search Engine Marketing (SEMs) online, Here I am producing a report provided by Leadtail's about Social Media Insights : 

 How Social Marketing Engaged on Twitter ? 

 The Report is based on data collected from over 500 North American Search Marketers, The Report includes data about:
  • Popular hashtags used by SEMs
  • Which apps and platforms drive Twitter sharing among SEMs
  • Popular sources of shared content
  • Most retweeted and mentioned publishers and individuals 

This information is really a valuable information who involved in Search Engine Marketing Industry. 


Most Shared Sources


There are many SEO bloggers who's content is really share-able like "Neil Patel","Razvan Gavrilas","Stoney G deGeyter","Adam Torkildson" many blog such as Search Engine Journal, Search Engine Watch, Marketing Land, and Mashable.Only 29% of SEMs Shared content from Main Stream Media Content Such As The New York Times, The Wall Street Journal, Forbes and Inc.com.
In term of Social Search most of the SMEs like to shared content from youtube, vimeo, facebook, linkedIn but content should be unique, relevant as well as noticeable.

Most Retweeted Publishers

This data provides insight into which publishers and vendors are doing the best job of reaching SEMs through providing authoritative and compelling industry-related content. The most re-tweeted publishers were:

@sengineland
@ppchero
@BingAds
@mashable
@Marketingland
@adwords
@unbounce
@sewatch
@KISSmetrics
@sejournal

Top People Mentioned by Search Marketers

Looking at which users are mentioned most by search marketers gives us insight into the most influential individuals in the industry; those who inspire and inform search marketers. The top people mentioned were:
@larrykim
@Matt_Umbro
@bgtheory
@Mel66
@rustybrick
@jmgagnon
@LukeAlley
@John_A_Lee
@GinnyMarvin
@randfish

What Apps and Platforms are SEMs Using?

This report show you how twitter play a very good role between SMEs.SMEs are still showing a preference for desktop tools.

Final Thoughts

This report points out the data insight into daily conversations of SEMs. This data lays the groundwork for making informed decision. like

  • Which influencer's to follow and connect with
  • Which social platforms worth focusing on in order to reach or compete with SEMs
  • Which publications you should be contributing to or aiming your PR efforts at
  • Which industry-specific topics and themes your content should be covering
now I want to Know that is this data is important to you ? 
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